How founder-led diagnostics help leading Indian brands defend market leadership, optimize ad spend, and navigate complex transitions.
Sentient delivers statistically validated growth diagnostics across Indian consumer sectors. Key outcomes include proving a 2.2x Brand Power lead for a premier travel-tech platform and preserving patient volume and trust during a major national healthcare rebrand.
Multi-wave metro tracking (N=500 CAWI/wave) to counter funded competitors and evaluate 7 regional ad variations.
The client held a dominant Brand Power Score of 73.0 vs. 32.0 and 33.0 for rivals. Live bus tracking and instant refunds drove loyalty far more than commodity discounts.
Verified statistically significant ad lift (p<0.05) on first preference, enabling leadership to cut underperforming creatives and reallocate budget effectively.
Multi-wave equity measurement across 18 clinical touchpoints and doctor referral networks during a national corporate rebrand.
Connected TV (CTV) delivered the highest branded cut-through (68%) and consideration lift (+24%), while doctor-facing BTL channels achieved 82% message recall.
Shifted underperforming radio budgets directly into CTV and clinic BTL touchpoints, successfully protecting patient volumes throughout the transition.
Yes. We routinely conduct anonymised competitive benchmarks and pre-launch studies under strict enterprise NDAs.