Helping businesses make smarter decisions through research and strategic thinking.

Backed by facts.
Guided by wisdom.

Consumer Research  •  Strategy  •  Insights
Explore our expertise
Expertise

A comprehensive research capability

Four disciplines, deployed together or on their own — depending on what the question in front of you actually needs.

01

Market & Consumer Research

Understanding markets and consumer behaviour.

Market Sizing  ·  Category Usage  ·  Competitive Landscaping  ·  Buying & Shopping Behaviour
02

Brand & Positioning

Building brands with clarity.

Targeting & Positioning  ·  Brand Launch Monitor  ·  Brand Equity  ·  Brand Perception
03

Research & Innovation

Validating ideas before launch.

Concept Testing  ·  Product Testing  ·  Design Optimisation  ·  Pricing Research
04

Strategic Consulting

Turning insights into action.

Campaign Effectiveness  ·  Satisfaction Assessment  ·  Opinion Surveys  ·  Social Media Listening
Industries

Experience where it matters.

A broad understanding across industries with deep consumer insight.

Health & Wellness

Healthcare, Personal Care

Food, Drink & Tobacco

Food & Beverage, Dairy, Ready to Eat, Non-Alc. Beverages, Tobacco & Alcobev, QSR

Banking & Insurance

Banking / BFSI, Life Insurance

Retail & Apparel

Retail & Ecommerce, Apparels

Durables & Home

Consumer Durables, Kitchen Appliances, Sanitary Ware, Lights & Electricals, Real Estate

Media, Telecom & Research

Media, Telecom, Political Surveys, Market Research

Energy & Industrial

Lubricants, Biogas, Printers

+ More Sectors

Ask us about your category.
Thinking

Wisdom over trends

Knowledge.

Built on facts and evidence.

Wisdom.

Turning knowledge into better decisions.

Insight.

Understanding what truly drives people.

Honesty.

Transparent advice. Trusted partnerships.

Our Approach

From signal to decision

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Research
Analyse
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People

The minds behind Sentient.

Experienced researchers helping organisations make smarter decisions.

Every project is led personally by our founder and senior team. No handing off to junior researchers — the people you meet at kickoff are the people delivering the insight, from design through to the final readout.

Anjan Kumar Ghosh

Founder & CEO
  • 25+ years of market research experience
  • Senior leadership at India's premier research agencies
  • Deep expertise across FMCG, BFSI, Media, Retail and Telecom

Abhishek Kumar

Head of Research
  • 18 years of market research experience
  • Economics background with a socio-cultural lens to consumer behaviour
  • Specialised in Retail, Consumer Durables, and brand positioning

Aarti Khare

Research Executive
  • Extensive experience in consumer market research and socio-economic studies
  • Core strengths in secondary research, data analysis and report writing
  • Contributed to FICCI's Business Confidence Survey and India's Economic Freedom Index
Meet the people
Our Clients

Trusted by teams across categories

Pernod Ricard India
redBus
Orientbell Tiles
DS Group
Agilus Diagnostics
Let's Talk

We look forward to working with you.

Whether you're exploring a new opportunity or solving a business challenge, we're here to help.

Or email us directly at contact@sentientindia.com.
Get in touch — +91 98719 28889